Course Curriculum
Before You Start
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Program Downloads
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01: Goals + Mindset
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02: Leads + Marketing
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03: Strategic Pricing
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04: Sales Calls + Proposals
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05: Clients + Boundaries
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06: Creative Direction
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07: Project Management
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- The One Concept Method (7:54)
- The One Client Method (3:44)
- Client Onboarding (5:26)
- DOWNLOAD: Client Welcome Guide Template
- DOWNLOAD: Client Welcome Card Template
- DOWNLOAD: Kickoff Questionnaire
- Managing Clients (7:33)
- DOWNLOAD: Asana Walkthrough Example (5:12)
- DOWNLOAD: The Designer's Email Pack
- DOWNLOAD: Module 7 Slides
08: Brand Strategy
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- What is Brand Strategy? (6:47)
- Strategy Session Prep (4:43)
- Strategy Sessions (5:54)
- REAL CLIENTS: Strategy Session (120:13)
- Real Clients: Another Strategy Session
- DOWNLOAD: Strategy Questions
- Strategy Presentations (8:04)
- REAL CLIENTS: Strategy Presentation
- DOWNLOAD: Deeper Strategy Research Breakdown
- DOWNLOAD: Strategy Presentation Template
- Turning Strategy Into Design (5:59)
- DOWNLOAD: Module 8 Slides
09: Concepts + Collateral
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10: Web Design + Development
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11: Feedback + Refinement
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12: Launch + Retainers
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2021 Live Call Replays
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- Kickoff 4/8/21 (83:11)
- Goals + Mindset 4/22/21 (142:32)
- Kate Hot Seat 5/6/2021 — Retainer Clients & Creating Educational Offerings & Community (118:52)
- Leads + Marketing 5/20/21 (146:25)
- Wilda Hot Seat 6/3/21 — Structuring Pricing & Services (125:17)
- Strategic Pricing 6/17/21 (142:04)
- Pricing Audits (with Mattie Tiegreen) 7/5/21 (153:55)
- Sales Calls & Proposals 7/15/21 (131:01)
- Sales Call Practice 7/29/21 (132:57)
- Clients & Boundaries 8/26/21 (122:03)
- Kelsea Hot Seat 9/9/21 — Marketing & Booking Clients (109:19)
- Creative Direction 9/23/21 (119:25)
- Courtney Hot Seat 10/7/21 — Managing Two Business at Once (137:22)
- Project Management 10/22/21
- Melissa Hot Seat 11/4/21 — Tactic Conversations about "Just a Logo" (128:04)
- Brand Strategy 11/18/21 (128:07)
- Strategy Application 12/2/21 (125:41)
- Concepts & Collateral 12/16/21 (120:10)
- Brand Presentations 1/13/22 (123:15)
- Web Design & Dev 1/27/22 (138:00)
- Marlo Hot Seat 2/10/22 — Creating a Strategy Course (125:54)
- Feedback & Refinement 2/24/22 (104:44)
- Kayla Hot Seat 3/10/22— Maternity Leave + Brand Expresses (145:42)
- Launch + Retainers— 3/24/22 (98:13)
- Final Call— 4/7/22 (85:47)
2022 Live Call Replays
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- Kickoff Call / Goals + Mindset 3/2/22 (117:03)
- AMA 3/16/22 (115:20)
- Leads + Marketing 4/6/22 (98:42)
- Strategic Pricing 4/13/22 (117:27)
- Intro Calls + Proposals 4/27/22 (105:10)
- Clients & Boundaries 5/11/22 (128:30)
- AMA 6/8/22 (116:41)
- Project Management 6/22/22 (88:25)
- Tiffany Hot Seat 7/6/22 — Value of Branding (122:04)
- AMA 7/20/22 (132:09)
- Concepts & Collateral 8/31/22 (108:20)
- AMA 9/14/22 (59:03)
- Lauren Hot Seat 9/28/22 — Diversifying Income Streams (66:14)
- Maris Hot Seat 10/12/22— Strategy + Naming for Your Own Business (78:10)
- Web Design + Development 11/2/22 (84:54)
- Feedback + Refinement 11/9/22 (71:14)
- Launch + Retainers 11/30/22 (56:17)
- AMA 12/14/22 (47:34)
What did you think about The Brand Process?
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