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The Brand Process
Before You Start
Welcome to The Brand Process! (3:13)
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01: Goals + Mindset
Casting Vision (11:04)
Identifying Roadblocks (7:19)
Intentional Mindset (11:12)
Your Own Brand Strategy (4:49)
Goals & Objectives (8:33)
DOWNLOAD: Module 1 Slides
DOWNLOAD: Mindset Journal
02: Leads + Marketing
Generating Quality Leads (5:11)
Attracting Higher Budget Clients (5:07)
Case Studies (5:35)
Inquiries & Responses (7:45)
DOWNLOAD: Module 2 Slides
03: Strategic Pricing
The Pricing Basics (7:24)
Pricing Psychology (4:41)
Pricing Models (6:24)
The Strategic Pricing Model (2:31)
Base Rates (4:34)
Paying Yourself a Salary (3:59)
Pricing Confidence (2:10)
DOWNLOAD: Module 3 Slides
04: Sales Calls + Proposals
Calls vs. Emails (10:00)
Call Prep + Research (7:56)
The Call (14:07)
Creating a Proposal (5:18)
REAL CLIENTS: Example Sales Call (61:47)
DOWNLOAD: Sales Call Q's Document
Homework: Sales Call Practice
DOWNLOAD: Proposal Template
DOWNLOAD: Module 4 Slides
05: Clients + Boundaries
Being the Boss (4:24)
Red Flags vs. Aligned Clients (5:48)
Client Expectations (7:44)
Work Day Structure (7:19)
DOWNLOAD: Module 5 Slides
06: Creative Direction
The Holistic Design Process (8:15)
Art Direction vs. Creative Direction (3:09)
Pitching Creative Direction (7:57)
DOWNLOAD: Module 6 Slides
07: Project Management
The One Concept Method (7:54)
The One Client Method (3:44)
Client Onboarding (5:26)
DOWNLOAD: Client Welcome Guide Template
DOWNLOAD: Client Welcome Card Template
DOWNLOAD: Kickoff Questionnaire
Managing Clients (7:33)
DOWNLOAD: Asana Walkthrough Example (5:12)
DOWNLOAD: The Designer's Email Pack
DOWNLOAD: Module 7 Slides
08: Brand Strategy
What is Brand Strategy? (6:47)
Strategy Session Prep (4:43)
Strategy Sessions (5:54)
REAL CLIENTS: Strategy Session (120:13)
Real Clients: Another Strategy Session
DOWNLOAD: Strategy Questions
Strategy Presentations (8:04)
REAL CLIENTS: Strategy Presentation
DOWNLOAD: Deeper Strategy Research Breakdown
DOWNLOAD: Strategy Presentation Template
Turning Strategy Into Design (5:59)
DOWNLOAD: Module 8 Slides
09: Concepts + Collateral
Design Concepts (5:55)
REAL CLIENT: Concept Presentation Video (12:22)
REAL CLIENT: Concept Presentation PDF
DOWNLOAD: Concept Presentation Template
Brand Collateral (6:41)
Collateral Pricing (3:56)
Ordering Collateral (6:54)
DOWNLOAD: Print Proposal Template
DOWNLOAD: Module 9 Slides
10: Web Design + Development
Web Planning (5:26)
DOWNLOAD: Web Questionnaire
Wireframes and Mockups (2:29)
Buildout and Development (2:57)
Training Sessions & Handoff (2:51)
REAL CLIENTS: Web Training (9:56)
DOWNLOAD: Module 10 Slides
11: Feedback + Refinement
Feedback Approach (10:12)
The Refinement Process (5:26)
REAL CLIENTS: Live Feedback Session (57:52)
REAL CLIENTS: (Another) Live Feedback Session (58:02)
DOWNLOAD: Module 11 Slides
12: Launch + Retainers
Launch Guidance (8:39)
Final Files & Exports (8:08)
Retainers (5:26)
Client Satisfaction (5:01)
DOWNLOAD: Client Survey Q's
DOWNLOAD: Module 12 Slides
2021 Live Call Replays
Kickoff 4/8/21 (83:11)
Goals + Mindset 4/22/21 (142:32)
Kate Hot Seat 5/6/2021 — Retainer Clients & Creating Educational Offerings & Community (118:52)
Leads + Marketing 5/20/21 (146:25)
Wilda Hot Seat 6/3/21 — Structuring Pricing & Services (125:17)
Strategic Pricing 6/17/21 (142:04)
Pricing Audits (with Mattie Tiegreen) 7/5/21 (153:55)
Sales Calls & Proposals 7/15/21 (131:01)
Sales Call Practice 7/29/21 (132:57)
Clients & Boundaries 8/26/21 (122:03)
Kelsea Hot Seat 9/9/21 — Marketing & Booking Clients (109:19)
Creative Direction 9/23/21 (119:25)
Courtney Hot Seat 10/7/21 — Managing Two Business at Once (137:22)
Project Management 10/22/21
Melissa Hot Seat 11/4/21 — Tactic Conversations about "Just a Logo" (128:04)
Brand Strategy 11/18/21 (128:07)
Strategy Application 12/2/21 (125:41)
Concepts & Collateral 12/16/21 (120:10)
Brand Presentations 1/13/22 (123:15)
Web Design & Dev 1/27/22 (138:00)
Marlo Hot Seat 2/10/22 — Creating a Strategy Course (125:54)
Feedback & Refinement 2/24/22 (104:44)
Kayla Hot Seat 3/10/22— Maternity Leave + Brand Expresses (145:42)
Launch + Retainers— 3/24/22 (98:13)
Final Call— 4/7/22 (85:47)
2022 Live Call Replays
Kickoff Call / Goals + Mindset 3/2/22 (117:03)
AMA 3/16/22 (115:20)
Leads + Marketing 4/6/22 (98:42)
Strategic Pricing 4/13/22 (117:27)
Intro Calls + Proposals 4/27/22 (105:10)
Clients & Boundaries 5/11/22 (128:30)
AMA 6/8/22 (116:41)
Project Management 6/22/22 (88:25)
Tiffany Hot Seat 7/6/22 — Value of Branding (122:04)
AMA 7/20/22 (132:09)
Concepts & Collateral 8/31/22 (108:20)
AMA 9/14/22 (59:03)
Lauren Hot Seat 9/28/22 — Diversifying Income Streams (66:14)
Maris Hot Seat 10/12/22— Strategy + Naming for Your Own Business (78:10)
Web Design + Development 11/2/22 (84:54)
Feedback + Refinement 11/9/22 (71:14)
Launch + Retainers 11/30/22 (56:17)
AMA 12/14/22 (47:34)
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Feedback Form
REAL CLIENTS: Live Feedback Session
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